167 Jill Lublin: How to Get Publicity for Yourself and Your Business

In this episode of the Learning from Smart People Podcast with Rob Oliver, we learn how to get publicity for yourself and your business from Jill Lublin. Jill is a best-selling author and international speaker. She hosts a publicity crash that helps her clients to obtain publicity. She also helps authors obtain book deals and foreign rights agreements. I have personally learned a great deal from her.

Here are some of the topics covered as Jill Lublin and Rob Oliver talk about how to get publicity for yourself and your business:

· How Jill went from being in law school to start her journey of promotion and publicity
· Jill’s definition of public relations and publicity
· Publicity helps to keep you top of mind
· The media cares about what experts have to say and you have expertise!
· Creating the “I have heard of you somewhere” effect
· You must learn how to expand your expertise
· Use everything you’ve got to pitch yourself to the media: ethnicity, gender, any identifying factor
· The media needs stories every day, they have airtime to fill
· Check the national day calendar to see if there is a holiday that you fit into
· There are 10,000 radio shows looking for 4000 guests every day
· Learning the art of pitching
· The importance of an engaging subject line
· Don’t be afraid to pick up the phone and call a producer
· The local media needs you and is a great opportunity to build your media portfolio
· Publicity gives you a leg up on your competition
· The do’s and don’ts of media appearances
· Tips for being a good guest
· You must be of value and of benefit to be a great guest
· “Drip Gold” – give away valuable information
· Be sure to use soundbites
· Creating a list of 3 solutions that can be easily shared
· Learn how to speak, write, and think in headlines
· How is what you do relevant to what’s going on?

You can learn more about Jill Lublin and her publicity master class using the links below. Make sure to take advantage of her free action guide:

Website: http://JillLublin.com
Twitter: http://twitter.com/jilllublin
Facebook: http://facebook.com/publicitycrashcourse
Instagram: http://instagram.com/jilllublin
LinkedIn: http://linkedin.com/in/jilllublin

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