19 Become an Online Contributor with Dani Hao

In this episode we learn from Dani Hao about developing a brand identity and becoming a contributor to online (and print) publications. It’s a fresh new take on PR that shares your information in unique, yet targeted venues.

Some of the key points include:

  • How to find and understand your niche
  • The idea of creating a brand persona
  • Defining your audience
  • Developing a voice for your brand
  • Researching the keywords for your message (kwfinder.com was one tool)
  • Finding the right publication to target
  • The pitch process for becoming a contributor

Dani kindly offered a 30 minute free consultation to Learning from Smart People listeners. When you schedule yours, let her know you heard her here. Use the scheduling link below:


If you’d like to follow Dani and Procurify, here’s where you can find them:

Website: www.procurify.com
Twitter: @procurify
Facebook:  www.facebook.com/Procurify/  
Instagram: @Procurifyteam
Linkedin: www.linkedin.com/in/daniellehao/

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