62 Steven Wilcox: How to Launch a Product with CrowD Funding

Learning from Smart People Podcast
Learning from Smart People Podcast
62 Steven Wilcox: How to Launch a Product with CrowD Funding

This episode is all about how to launch a product with crowdfunding. My guest is Steven Wilcox, founder of PARKIT, an outdoor brand that encourages you to get outside and enjoy the exploration. PARKIT launched their first product, an outdoor chair called VOYAGER, utilizing Kickstarter, a crowdfunding platform.

Here are some things you learn about in this episode:

  • Steven’s background in brand building and outdoor brands
  • How he developed the concept for his product
  • His amazing story of success, creating $500,000 in sales in 60 days
  • The important work that goes on before the launch and after the launch (this is what ultimately makes the product successful.)
  • The power of combining passion, vision and knowledge

To find out more about PARKIT and the VOYAGER, check out their website:

Website: https://parkitmovement.com/

You can learn more about Steven through his website and social media:

Website: https://www.stevenewilcox.com/
Instagram: https://www.instagram.com/stevenewilcox/
LinkedIn: https://www.linkedin.com/in/stevenewilcox/

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